Gerson Advisory Services

Keith Gerson, CFE, is one of the best-known experts in the world of franchising, and is well-known for his thought leadership and expertise. Keith brings 50 years of franchising expertise to Gerson Advisory Services (GAS), offering unparalleled insights and strategic guidance for franchisors. As President and CEO, Keith’s leadership and visionary approach have shaped successful franchise systems worldwide. Gerson has developed a reputation as being a “super-connector,” as he has the ability to contact the CEOs of many of the best known and highest regarded franchisors, and they will almost always take his calls. This has served his clients well as he is able to create introductions and bring them into conversations on how these executives have addressed similar challenges. His webinars consistently attract thousands of attendees based on the world-class guests and topics that are on the minds of his audiences. His articles in publications such as Franchise Update Magazine, World Franchise Magazine, and Franchising.com have some of the highest read and share rates. And his work in publishing the FranConnect Franchise Sales Index Report has garnered him a massive following.