Micah Zimmerman

Entrepreneur Staff

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Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Recently Edited Content by Micah Zimmerman

Leadership

I Make Time for Lunch With Someone New Every Day — And Its Changed My Career

I share a meal with someone new every day. It's changed my network and community. Here's how.

By Rogers Healy
Leadership

Watch Out for These Dangerous Business Habits That Masquerade as Strategy

Your strategy isn't stuck because of change resistance, poor communication or a bad plan. It's stuck because of persistent myths.

By Andrea Olson
Starting a Business

Restaurants Are Throwing Away Billions of Gallons of Water — This Startup Said Enough

A casual kitchen observation sparked Dylan Wolff's idea to tackle water waste in restaurants. His startup, CNSRV, saves water, cuts costs and improves food quality with a portable defrosting machine.

By Leo Zevin
Starting a Business

Cart Abandonment Is Costing You Customers — Here's How to Stop It

Small, targeted fixes in the customer journey — like building trust upfront, reducing friction and automating steps — can cut abandonment and boost conversion rates without a full redesign.

By Zachary Dorf
Growing a Business

'Winners Work With Winners' — How DJ Khaled's Latest Partnership is Changing the Conversation About Men's Grooming

DJ Khaled has partnered with Rewind It 10, a beard dye brand launched by Carolyn and Jeff Aronson and Fat Joe, turning personal grooming into a message of confidence and business growth.

By Leo Zevin
Growing a Business

Losing Customers Daily? These 5 Fixes Could Save Your Business

Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable growth.

By Slava Bogdan

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